Influence People Through Your Words

Forbes Best Management Book 
For Entrepreneurs and Executive

How to Master Influencing Language and Get What You Want, Without Manipulating.

Do you know people who are hard to convince? Who dismiss ideas before even
thinking about them?

Want to know how to influence people, without being manipulative?

What if you could find out how people get motivated, make decisions, to be more
persuasive with everyone?

Discover the right words with the right people, and get through the “Communication Wall”.

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Find out why Donald Miller of StoryBrand called Shelle a

‘freak of nature’

Why Should You Test Your Influence?

Learning and Certification Programs

Advanced Business Influence Program

Master the Language of Influence.

LAB Profile®
Consultant / Trainer /
Coach Certification

Trainers, coaches and consultants, get your license so you can offer a new line of business your clients will pay you well for!

Online Learning

Dip your toe in the water at the Institute for Influence. Take any number of courses from presenting ideas to skeptical people, ending stage fright, building long-term relationships with clients, and more!

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Interested in Working Directly with Shelle?

Shelle takes on a handful of consulting projects each year to help organizations identify their buyer’s journey, the psychological triggers, language to use and avoid, and how to write their key messaging for the buying process.

Click to discover how you can work with Shelle.

Write Persuasively with AI

Artificial Intelligence that improves your persuasive writing.

Our software for email: Identifies what is motivating people. Helps you use the right language to get a positive response. Now you can avoid inadvertently saying the wrong thing.