Influencing people is hard!

Unless you know the Words That Change Minds


Without the right people skills, you won’t get what you want in life. 

People at work judge you by your ability to get along and motivate others. If you don’t know how to influence, it’s a struggle to have the impact you want. Which means…

  • You lose career opportunities while watching others get promoted over you
  • You don’t negotiate for what you want and need and end up taking whatever is offered
  • You don’t know how to get a Yes from potential clients
  • and in the end…
  • You risk missing out on a fulfilling career and life!
  • But it doesn’t have to be like that.

Want to get people to cooperate with you instantly, without playing games?

The Advanced Business Influence (Certification Program) is an MBA-level experience specifically designed to help you master the
Words That Change Minds

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Institute for Influence

When you take this program:

  • you’ll know exactly what to say and do to get others to buy-in
  • you’ll get more clients quickly
  • you will recruit the right people for the position

  • you’ll know how to turn a confrontation into a conversation
  • you’ll be comfortable asking for and getting what you want
  • you’ll get promoted to the next level

Marcia Brasini, Body and Soul Silversmith, Gettysburg, USA

Shelle, Thank You for the hard work in developing this program. At first, I was unsure if I would be a good fit. Somehow, I had the impression the program was tailored to corporation environments and life coaches. I am living my reward every morning when I watch a new video and learn from you.

Yerzhan Bilyalov, Founding Partner NYCoaching, Almaty, Kazakhstan

I can ensure that ABI is a must program for everyone seeking to master their communication skills. “Words” have changed my mind and now they are changing the minds of my clients and students through my coaching and training.


Meet Shelle Rose Charvet

creator of the Advanced Business Influence Certification Program

Bestselling author and the international expert on Influencing Language

Her book, “Words That Change Minds” is an international bestseller, available in 15 languages, and a Forbes best management book for executives and entrepreneurs.

Shelle has been researching and teaching for over 35 years.
She has developed advanced techniques used to enhance rapport, trust, credibility, and influence.

Her methods enable people to prevent conflicts, avoid stalemates in sales, successfully run high-stakes negotiations and presentations.

Organizations in over 30 countries worldwide call on her expertise on the hidden subconscious communication processes: what drives people to do (or not do) things, outside of their awareness.

The Plan

Here’s how it works


What you’ll receive in the ABI program

The Program has 6 Content Modules, one per month.

By the end of Module 3 you’ll know more about persuasion and influencing than 97% of the population.



Fundamental Skills for Advanced
Communication and Influence



Language and Behavior Profile – Use the
Motivation Patterns to motivate others and myself



Language and Behavior Profile – Use the Productivity Patterns to increase my team’s effectiveness



Make using the Motivation Patterns part
of your new communication strategies



Hone your skills and Increase your impact



Handling Challenging Conversations and
Mastering what to say and do

Earn your LAB Profile® Specialist Certification

You will have the opportunity to earn the International Certification as a LAB Profile® Specialist.

  • AND you don’t need to wait 6 months to earn this certification, you can get it in just 3 months.
  • Earning this Certificate alone can be a bread-winner for you.
  • You can consult with clients and help them find the Words That Change Minds® in their business
  • for their recruitment processes
  • for their marketing processes
  • for management or
  • for the Customer Care departmen

giving you an “edge” over colleagues in your industry.

No risk to you!

You get 60 days to try out the program, implement it in your work and your life. If for any reason, you think the program is not for you, then just send us an email. We will return your money right away.

No wiggle clauses. No hassle.

The biggest return on investment

I must say that the dream of making the LAB Profile the cornerstone of my business and everything I do has now come to fruition. Of all the courses and investments I have made in my development over the years, your program has given me the biggest return on investment. I’m now so successful that I’m reaching full capacity.

And the real beauty of it is that you never stop learning, applying and learning even more!

David Klaasen, UK

I gained a lot of precious insights

This program has helped me find my “niche” and audience, make optimal use of LAB Profile® in marketing and the way I address topics to my potential clients in their appropriate way & style. Many thanks, Shelle! I gained a lot of precious insights and enjoyed the training very much!”

Claudia Falk, Schaffhausen, Switzerland

Truly exceptional training model

Extremely valuable learning both practically and personally. Great content, tone, and timing. Fun and Friendly. Shelle makes everyone feel recognized and respected. Awesome delivery. What’s unique is her personal contact and constant attention. Great experience. Totally worthwhile. Truly exceptional training model, delivered congruently and clearly.

William Cather, Charlotte, North Carolina, USA

This course has been life-changing.

The LAB Profile® Consultant/Trainer Certification Program has opened up many possibilities to develop a market/s for my own business plans. In my current workplace it can be used to better understand our clients, how we communicate with them, meet their needs and achieve our growth targets.

This course has been life-changing. I have learned an enormous amount about myself, the LAB Profile® and others. It has been an enriching experience. Loved it

Anne Lucas, Adelaide, Australia

An amazing experience!

The most engaging and helpful session I’ve attended in over 20 years. Practical and made me really think about how I communicate with others. 4 stars!!

Shelle was a wonderful guide throughout the entire 10 days. I learned a lot of new facilitation ideas just by watching. Her ability to ‘talk the talk’ is amazing. Without a doubt the LAB Profile ‘goddess’! My coaches were wonderful in running our integration group. I got new facilitation ideas, presentation and consulting skills and many practical applications. An amazing experience!

Richard Swiss, USA


This program
is for you

if you:

  • Are ready to master advanced influencing skills
  • Want to attract & retain the right people – both customers and employees
  • Want to get more Yes’s than anyone else

  • Want to be recognized as the Leader in your field
  • Are ready to take your career to the next level –quicker than you thought